Tag Archives: seo articles

How much money can an SEO content writer make?

Tasty moneyMake no mistake –you’re not going to strike it rich as an SEO content writer. But you can make a living that enables a phenomenal lifestyle.

Many get discouraged right away when they hear about SEO content writers getting paid two dollars per article. There’s no way you can live on that. You could work yourself to the bone and still have to go through the line at the soup kitchen.

How can you eat on two dollars per article? You can’t. But there’s a secret.

What’s the secret?

First of all, the people working for two dollars per article probably don’t live in America. Or Britain or Australia or New Zealand. Most likely, they live in the Philippines, India, or some other country with a very low cost of living and a favorable exchange rate. That’s what makes it worth their while.

So, how can you compete with writers in developing countries willing to work for peanuts?

Your SEO content writer advantage

Never fear – you’ve got an enormous advantage. If you’re a native English speaker with even a modicum of writing talent, your work will blow theirs out of the water.

Clients don’t want writing that sounds foreign, or that uses improper grammar. Every time they contract someone in the Philippines for two dollars, they have to take extra time to edit that work into native-sounding English. They may even have to hire a professional editor. That means two dollars isn’t two dollars – it’s an escalating price tag and a headache.

That’s where you come in. Once clients see you can write decent, natural-sounding English – or better yet, hear it by talking to you on the phone – they’ll pay much higher rates. You are the doctor that cures their headache, and that’s how you’ll sell yourself. They’ll pay more than $30 for an article if they’re convinced you’re good.

Enough to live the lifestyle you want

Thirty dollars for a four-hundred word article isn’t bad. You can write at least two articles per hour, four or more if you’re fast. That calculates to $60-120 per hour!

Of course, you probably won’t be able to keep that up for eight hours a day. But the cash is enough that the other hours of the day can be spent living the lifestyle of your dreams.

Want to spend more time with your spouse or children? Devote yourself to artistic pursuits? Travel? All these become possible with the income of an SEO content writer.

Article first published as How Much Money Can You Make as an SEO Content Writer? on Blogcritics.
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For whom does an SEO content writer write?

audience applauseAn SEO content writer creates text for websites in order to optimize their results in search engines, but who reads that text? Who’s the intended audience?

This may sound like a silly question, but the answer is counter-intuitive. Audience is something every good writer takes into account, and an SEO content writer has not one but two major audiences to consider.

SEO writer audience #1

The first audience should be fairly obvious: people searching on search engines. People rarely read past the first page of Google results, so clients want their websites to show up on the first page. Furthermore, readers concentrate on the first few results at the top of the page, so the higher the client’s site ranks in the results, the better.

SEO writer audience #2

The second audience is less obvious: the search engines themselves. In addition to grabbing the attention of live readers, a site must grab the attention of search engines. Google, Yahoo, Bing, and other engines use complicated algorithms to decide which results to show first, so a client’s site must appeal to those algorithms. It has to attract the search engines themselves.

This audience may be even more important than the first, since the search engines choose which sites to show lives users. The search engine must be attracted before there is even an opportunity to attract the live reader.

Should I write for the people or the search engines?

This last point has led to a proliferation of rather poor SEO writing. Disregarding actual live audiences, some authors put out drivel that looks good to search engines but bores readers to tears. Some use article spinner software to recycle the same article into multiple pieces barely different from each other. Others stuff keywords into grammatically meaningless gobbledygook. Finally, some lack the English skills to put a decent sentence together, producing a strange, foreign-sounding muck.

I don’t believe in writing only for search engines. There are always two audiences: electronic and live. Writing that only exploits the algorithms might attract search engines and get traffic to the site, but those readers won’t stick around. In fact, they’ll probably leave and never come back, adding the client’s site to their mental blacklist. Thus, disregarding the live audience is a short-sighted strategy at best. At worst, it’s a form of Internet litter.

Always remember the two intended audiences of an SEO content writer’s work: the search engines themselves, and the live readers the engines help attract.

Article first published as For Whom Does an SEO Content Writer Write? on Blogcritics.
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How does an SEO content writer use keywords?

Old Skeleton keysThe job of an SEO content writer is to create articles that get their online clients to show up higher in search engine results. One way to do that is with strategic use of keywords.

What are keywords?

A keyword is a word or phrase that people type into search engines when they’re looking for something. For example, if they live in Minneapolis and are planning a trip to Hawaii, they might type in “Minneapolis travel agent.” That’s the keyword in this scenario.

Why do SEO content writers care about them?

Your client, which just happens to be a local travel agency, wants to be the first thing they see in those search results. Failing that, they at least want to show up on the first page, the higher the better (few people read past the first page of results, and most concentrate on the first few in the list). For that to happen, the search engine has to consider the client’s site a relevant authority for the keyword.

Now, here’s where your writing comes in. When Google sees that your client’s site has numerous articles using the keyword “Minneapolis travel agent,” it assumes it must have something important to say about the topic. So, who does it show that person planning a trip to Hawaii, right there on the first page of the results? That’s right – your client.

Is it really that simple?

Of course, there’s a whole lot more to it than that. It’s not enough just to have content with the right keyword. The content has to have the right keyword placement. The ratio of keyword to text shouldn’t be too high or too low. Too low and the search engine won’t consider the site relevant. Too high and it might penalize the site for attempting to exploit the system (this is called “keyword stuffing” – don’t do it!).

Numerous other factors contribute to well-optimized writing, but we’ll save those for another article.

The most important thing to understand is that search engines look at keywords to determine the order of results, so your writing is a crucial factor in your client’s success at reaching the top of a Google search.

Article first published as How Does an SEO Content Writer Use Keywords? on Blogcritics, with slight changes.
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What does an SEO content writer do?

Macbook writing, by Håkan DahlströmAn SEO content writer creates content that optimizes his or her clients’ websites’ results in search engines.

The content may be short articles, web page dialogue, or other online text. The important point is that it is written with search engine traffic in mind. By applying a number of trade secrets, the SEO content writer can drive traffic from search engines to the clients’ website.

What the SEO content writer does for the client

Usually the client provides the writer with a list of keywords. These are search terms related to the website. It’s the dream of every online business to show up first in a Google search for one of their keywords. It’s the writer’s job to help make that dream come true.

The writer takes the client’s list of keywords and writes a number of articles for each. It could be anywhere from five to 25 articles. For example, if the client is an online comic book shop, they might commission 20 articles on the keyword phrase “order comics online,” 15 on “graphic novels for sale,” 10 on “buy Marvel comics,” and five on “latest Spider-Man issue.”

What the client does with the SEO content

The articles created on these keywords include certain trade secrets to optimize their effect on search engines. Then they are sent to the client for publication, and may be published on the client’s website or blog. Search engines will find them, notice they mention Spider-man a lot, and show the client’s website at the top of the search results found by Spidey fans looking for the latest issue.

Alternatively, the articles may be published at article directories like Ezine Articles or Free Online Library, with a link back to the client’s website. This not only drives traffic to the site, but also provides a valuable link. When search engines see that a site has links pointing to it from valuable sites (sites with high “Page Rank”), it increases the authority of the client’s site and makes it show up even better in search results.

So that’s a brief taste of what an SEO content writer does. Articles are created, applying trade secrets to maximize search engine appeal, with the ultimate goal of maximizing the client’s results in search engines.

Article first published as What Does an SEO Content Writer Do? on Blogcritics.
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What is an SEO content writer?

Typewriter, by Virginia HammerAn SEO content writer is someone who provides writing, usually in the form of short articles, for websites for the purposes of SEO. Your writing helps online businesses rank higher in search results.

Wait… what’s SEO?

It stands for Search Engine Optimization. Want your client’s website to show up first in a list of Google search results? That’s what optimization is for. Getting to the top of search engine results is the holy grail.

As an SEO content writer, you don’t need to know all the ins and outs of SEO, just the basic idea. Ideally, content writing should be one piece of a comprehensive strategy that your client will already have worked out. They just need you to write the articles for them.

What SEO content writers do for their clients

Why don’t clients write their own articles? Well, first, not everyone’s an eloquent writer. Second, not everyone knows the secrets of optimization. And finally, clients are often just plain busy. So, they outsource their writing tasks to you.

Now, how do your articles help them get to the top of search results? They make effective use of certain factors search engines use to determine who appears higher in results. Those factors include keyword density, keyword placement, content length, links, and more. We’ll be talking about these factors more in later articles.

These and other factors are the trade secrets of SEO writing. They may seem arcane at first, but it’s not too difficult once you get the hang of it.

Why SEO writers are valuable

So, what’s an SEO content writer? It’s someone who gets online clients ranked higher in search results by means of optimized writing.

It’s not difficult to see why such writing is valuable. In today’s fast-paced, time-crunched business world, taking the time to write content is often a task best outsourced. Leave it to those who know just how to arrange the article to please the search engines, without sacrificing readability for a live human audience. Most of all, considering the fright with which many put pen to paper, why not just let a confident writer take all those worries away?

That’s why clients are willing to pay you good money for optimized content.

And you thought that four-year degree in English was worthless!

Article first published as What Is an SEO Content Writer? on Blogcritics.
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