Last time we talked about linkbacks, which are hyperlinks that point back to the client’s website from other sites. The best way to build linkbacks is probably to establish mutually-beneficial relationships with other sites that will want to promote you. That takes time and investment, though. So how do you build a bunch of linkbacks quickly and easily?
That’s where article directories come in.
What’s an article directory, and why should an SEO content writer care?
One way to quickly and easily build quality linkbacks is by submitting your writing to article directories. These are sites that publish writing in order to archive it or distribute it to other sites. For example, Ezine Articles is popular, though I prefer Free Online Library.
Unlike getting published in a magazine or newspaper, article directories generally offer minimal rejection and quick publication. As long as your article conforms to their guidelines, your article has a very good chance of being published. Some do get rejected, but relatively few compared to magazines or newspapers. Publication is also often quick, generally within two weeks, and sometimes even same-day.
The best part is that good article directories have a PR around six or seven, which isn’t bad. That means the linkback in your article will carry weight.
Where to place the linkback: in the resource box
A crucial virtue of article directories is that they provide a resource box at the end where you can link back to your client’s site. The resource box is usually the place where you put an author bio or further resources for the reader to check out.
For reasons of etiquette, the linkback is best placed in the resource box, rather than in the body of the article. Putting it in the body undermines the objectivity of the article, and threatens to make the whole thing look like an advertisement. It is more acceptable to put it at the end in the resource box. Some article directories have specific rules about this, so read their guidelines carefully.
Whatever you do, be sure the article directories gives you that resource box and that it appears with the article on the same page as a live link. Without that linkback, your work is all for naught. You should also make sure you can use the article’s keyword as anchor text, which is the topic of the next article.
So, to sum up, the key things to remember are these:
- article directories provide a quick and easy way to build linkbacks
- put your linkback in the resource box at the end
In the next article, I’ll explain how to use anchor text to your advantage in link building.